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Tasti D-Lite has announced the rollout of TastiRewards , a rewards program that incentivizes customers to associate their Twitter(
) and Foursquare(
) accounts with their Tasti D-Lite membership cards.
link »
Once you register your TreatCard on the MyTasti website, you can optionally enable your Twitter and Foursquare accounts to send tweets or automatically check you in (shout included) on Foursquare respectively. Each purchase will net you an additional point for each social network connection. You’ll also earn one point for each dollar spent, before taxes, on Tasti D-Lite goods. For every 50 points you accrue, you can redeem a free medium cup or cone. link »
This marks the first time that a restaurant chain has tacked on social media rewards for social media exposure to their customer loyalty programs, and it’s been a long time coming. Finally, the connection between customers’ social media behavior and their in-store behavior is coming full circle. link »
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