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Recommendations in a heterogeneous service environment

2011年9月26日 星期一

Recommendations in a heterogeneous service environment


Abstract

This paper presents novel algorithms which are able to generate recommendations within a heterogeneous service environment. In this work explicitly set preferences as well as implicitly logged viewing behavior are employed to generate recommendations for Digital Video Broadcast (DVB) content. This paper also discusses the similarity between the DVB genres and YouTube categories. In addition it presents results to show the comparison between well known collaborative filtering methods. The outcome of this comparison study is used to identify the most suitable filtering method to use in the proposed environment. Finally the paper presents a novel Personal Program Guide (PPG), which is used as a tool to visualize the generated recommendations within a heterogeneous service environment. This PPG is also capable of showing the linear DVB content and the non-linear YouTube videos in a single view.
Keywords  Personalized television – Recommendations – Content-based – Collaborative filtering – Similarity – Media convergence – Personal Program Guide – DVB – YouTube

A social network perspective on the management of product development programs

A social network perspective on the management of product development programs
Jan KratzeraCorresponding Author Contact InformationE-mail The Corresponding Author, Roger Th.A.J. Leendersb1E-mail The Corresponding Author, Jo M.L. van Engelenb1E-mail The Corresponding Author
aBerlin Institute of Technology, Strasse des 17. Juni 135, 10623 Berlin, Germany
bUniversity of Groningen, P.O. Box 800, 9700 AV Groningen, The Netherlands
Available online 17 October 2009.

Abstract

Creativity is essential to the performance of product development programs (PDPs). Most PDPs are designed around teams that jointly work together according to the product decomposition into components, the design and development procedure, and the methods of the final integration. Since the creative product development task requires the teams to combine and integrate input from multiple other teams, the team's structure of interaction is an important determinant of their creativity. In research and practice, however, little is known about the social networks of the teams and their creativity within PDPs. In this study we investigate different structural aspects of social networks of such teams and their creativity within two multinational PDPs. The main results of our investigation imply that many direct network contacts around a weekly intensity stimulate the creativity of teams of PDPs, whereas very open networks with a high information variety minimizes the team's creativity.
Keywords: Social Networks; Creativity; Product development programs; Space research; Regression

The social networks of collaborative process

The social networks of collaborative process
Liaquat Hossain Corresponding Author Contact InformationE-mail The Corresponding Author, Daniel Fazio
Project Management Graduate Programme, Room 335 PNR, J05, Faculty of Engineering and Information Technologies, The University of Sydney NSW 2006, Australia
Available online 30 October 2009.

Abstract

We present a study exploring the connection between social networks and collaborative process. We focus on exploring academics' network position and its effect on their collaborative networks. In this paper, we discuss two types of networks of collaboration—(i) citation; and, (ii) co authorship. We explore the effects of social networks on these two types of collaborative process. By defining network position in this way, we develop a social network that uses the academics as nodes within the network instead of each published paper. We obtained the collaboration data through archival records (i.e. Web of Science) and examined the interactions among different actors from the archival records for determining the existence and strength of relations between actors.
Keywords: Social networks; Collaborative process; Co-authorship; Citation
Exploring user acceptance of technology using social networks
Liaquat HossainaCorresponding Author Contact InformationE-mail The Corresponding Author, Anjali de Silvab
aProject Management Graduate Programme, The University of Sydney, NSW 2006, Australia
bAccenture, Sydney, Australia
Available online 27 March 2009.

Abstract

The technology acceptance model (TAM) has been widely used to study user acceptance of new computer technologies. However, it does not incorporate social structure and influence as a significant factor. In this study, we ask the following questions: (i) What are the limitations of the existing TAM for studying virtual community? (ii) What is effect of social networks on user acceptance of technology for virtual community? and (iii) How can the influence of different types of social ties serve as a basis for exploring the user acceptance of technology in a virtual community? Here, we explore the possibility for extending TAM to incorporate the influence of the different types of social ties as a new theoretical construct. Preliminary analysis of data from a virtual community results show that weak and strong ties influence technology acceptance. The findings enable HCI researchers to account for influence of social ties in future investigations using TAM.
Keywords: Technology acceptance; User behaviour; Strong ties; Weak ties; Social networks; Virtual community

Green service over Internet of Things: a theoretical analysis paradigm

Green service over Internet of Things: a theoretical analysis paradigm


Abstract

There are two kinds of uncertainty for providing green service over Internet of Things (IoT): network service period and user satisfaction model. In this paper, we consider a power-aware service problem over IoT where both of the uncertainties are incorporated. Specifically, we consider a generic IoT’s service scenario: a server provides different kinds of services without knowledge of user satisfaction model and network service period. Our objective aims at dynamically adjusting the power allocation for each service over a uncertain period to maximize expected user satisfaction. It should be noted that practical user satisfaction rate is observed over time, but the inherent functional relationship between the power and satisfaction rate is unknown. In order to present a quantitative analysis, we consider a general user satisfaction model belonging to a class of functions that do not deploy any parametric representation. In this case, a blind dynamic powering algorithm is developed, in which one learns the satisfaction function and optimizes power-aware user satisfaction with on-line operation. More precisely, the algorithm performance is measured in terms of regret which denotes the satisfaction loss compared to the optimal satisfactions that can be obtained when the service period and satisfaction rate are known. Moreover, a tight bound on this regret is proposed for any possible powering policy, and we show that the proposed algorithm can achieve a regret that is close to this bound.
Keywords  Internet of Things – Green service – Dynamic powering – Satisfaction model

Mobile cloud computing framework for a pervasive and ubiquitous environment

Mobile cloud computing framework for a pervasive and ubiquitous environment


Abstract


The increasing use of wireless Internet and smartphone has accelerated the need for pervasive and ubiquitous computing (PUC). Smartphones stimulate growth of location-based service and mobile cloud computing. However, smartphone mobile computing poses challenges because of the limited battery capacity, constraints of wireless networks and the limitations of device. A fundamental challenge arises as a result of power-inefficiency of location awareness. The location awareness is one of smartphone’s killer applications; it runs steadily and consumes a large amount of power. Another fundamental challenge stems from the fact that smartphone mobile devices are generally less powerful than other devices. Therefore, it is necessary to offload the computation-intensive part by careful partitioning of application functions across a cloud. In this paper, we propose an energy-efficient location-based service (LBS) and mobile cloud convergence. This framework reduces the power dissipation of LBSs by substituting power-intensive sensors with the use of less-power-intensive sensors, when the smartphone is in a static state, for example, when lying idle on a table in an office. The substitution is controlled by a finite state machine with a user-movement detection strategy. We also propose a seamless connection handover mechanism between different access networks. For convenient on-site establishment, our approach is based on the end-to-end architecture between server and a smartphone that is independent of the internal architecture of current 3G cellular networks.
Keywords  Low-power location awareness – Location-based service – Mobile cloud offloading – Connection handover – Pervasive and ubiquitous computing – Cloud computing

Official iPhone app for Lincoln Center

2011年9月25日 星期日

The first official iPhone app for Lincoln Center, the world’s leading performing arts center, designed by IDEO in partnership with Pivotal Labs.

觀摩學習其使用介面~


Lincoln Center iPhone App from IDEO on Vimeo.

「5 個今年一定要看的最新網路創業趨勢」- 源自Ed's創業地圖

2011年9月11日 星期日

(原文連結)


今年在 2011 年盛大的 SXSWi 會展一個最重要討論到的主題是:用戶重要性 (User Presence)。
大多數的時候,公司往往都以自己的角度去看該怎麼吸引客戶上門,想要賺到客戶的錢。不過現在觀眾都很聰明了,不會對普通的把戲有太多的興趣。
現在的民眾已經慢慢的不再出外找新的資訊。現在我們都預期資訊會自動的找到我們。所以因為大大小小公司都發現到這個趨勢,現在他們 2011 年都把很多的行銷跟廣告成本放在這種的行銷角度。類式像 Facebook 裡的廣告活動或是移動定位廣告 (Location Based Advertising) 都變成了現在許多公司爭先搶後的廣告手法。
除了此大主題之外,在 SXSWi 還有 5 個你不能錯過的未來網路技術主題,也跟行銷跟你的生計息息相關。
1. 團體短訊
團體短訊在今年算是一個最夯的服務項目了。這個就像是去年的移動定位服務,在今年成為最新的話題。在這個領域主要有受到矚目的是像美國的 BelugaGroupMe,或是大家都很喜愛的 Whatsapp。這些服務都讓用戶可以跟一群他們指定的朋友發團體短訊,所以這個已經不像是以前只能一次聯繫一個朋友。
這個新產業裡當然沒有這樣了無新意。就像是許多去年 2010 年熱門的移動地位服務一樣,很多的行銷者都想辦法把廣告機會連結到這類的服務裡。就像是 Beluga 創辦人之一的 Lucy Zhang 在 SXSWi 裡討論到,今年很都的用戶都用 Beluga 來規劃滑雪假期。那你可以像想一下,很多跟滑雪有關的業者可以用團購這樣的想法把服務一次打折推銷出去給一團人。所以這樣的團體短訊又可以讓朋友簡單的跟大家聯絡,有可以使他們收到又好又便宜的服務跟產品。而這也讓業者更好更準確的找到他們的客人,可以把銷售機率做的最高。真的是一個很有淺力的一個市場。
2. 聲譽地位系統
其實在人不只會在真實社會裡面有聲譽,現在在網路上也會有聲譽。其實這樣的系統在我們網路世界裡面是已經存在的。就像是 Foursquare 裡面的 Mayorships (市長地位),Facebook 裡的朋友數目,Twitter 裡面 Follow 你的讀者數目,或是你在 Hurricane-Party 找尋派對的速度跟成績 (Velocity 點數)。
除此之外,也有像 BranchOutHonestly.com, 跟 Hashable 都嘗試把你真實生活裡面的聲譽跟地位連結到你的網路身分上。可能未來裡我們都會有一個網路護照跟人格成績單!
這個對行銷者來說,他們可以找到一些比較有影響力的人,不管是在網路上或是真實生活裡,因為他們可以利用各種人的關係去實現他們的行銷策略。就像是如果你在你朋友之間是一個很懂手機的人,或是一個業者會想要請你在你的生活圈裡面當他們的代言人。
3. QR 碼
這些 QR 碼其實也不是很新的東西。不過在台灣應該還沒有人有在這樣的東西。QR 碼的利用其實這幾年來都一直引起爭議。原因是因為很多人其實對他們都不是很了解。他的成功與否其實也是一個未知數。
他的用法就是如果你在逛百貨公司或是商店的時候,每一個產品上都會有這個 QR 碼。你如果用你的手機 (如果有這個功能了話),去掃描這個 QR 碼了話,你的手機會自動回復你很多關於這個產品的資料,所以這些資料可以幫助你決定你要不要買這個商品。
現在在美國其實大多數的產品都已經有這個 QR 碼了。台灣需不需要這個技術?不知道,不過我現在很常買東西都是會上網研究。所以這個 QR 碼其實對一個產品能不能賣出其實是很重要的。如果對一個業者而言,他可以利用 QR 碼提供一些最珍貴的消息給消費者。
4. 創業家的工具箱
一個月多,一個網路創業公司在兩天之內收到 10,000 個用戶註冊。而他們從來沒有透露他們公司事做什麼服務的。是一個很奇妙的例子。這家公司就是 LaunchRock。這家公司主要的服務就是幫助網路創業公司在幾分鐘之內可以建立他們的到達頁面 (Landing Page)。LaunchRock 幫你建裡的 Landing Page 會幫你收集來訪用戶的資料,特別是這些很熱情馬上來你的網站的用戶,他們或許是你開網站之後最好的客戶。而你也可以從 LaunchRock 一開始幫你收集的資料裡找到一些很重要的情報。
除了 LaunchRock 之外,a href=”http://www.kickstarter.com”>KickStarter 也是一個很好的創業工具。你如果需要前來開始你的公司了話,你可以在 KickStarter 上法表你的點子。喜歡你的點子的人會不求回報的投資你。過去有很多的的公司籌到了很都錢!有一個創業公司居然還籌到了美金 $941,718!很不可思議吧?到這看看
5. 問與答網站
跟台灣的奇摩知識一樣,Yahoo! Answers 之前也在美國稱霸。不過,最近在 Yahoo! Answers 上的答案品質逐漸下降,而介面跟其它跟著網路快速進化的其它網站相比,顯得非常的落後。所以像 Quora 今年也變成是超值錢的一家公司。像這樣高品質的問與答網站已經變成用戶去找尋真正準確答案的地方,也成為業者去解決用戶問題的地方。這樣的服務已經夯到連 Facebook 都已經迫不及待的開始了他們自己的問與答服務。
這樣的高品質問與答服務可以減少用戶需要過濾一大堆不好的答案。很多的公司也利用這樣的服務來解決企業上的問題。許多的公司或是私人用戶如果有很多的解決答案,在問與答系統裡也可以用點數系統來建立長久的信用跟專業。
結論:
以後的網路世界裡面都是在於建立個人資料檔案。以後網路都可以幫你記錄你的專業知識,你所寫的訊息,你的朋友,你的嗜好,等等。慢慢的網路公司會試著利用這些資料又不會侵犯到你的隱私的方法,給大家製造許多大家都有贏面 (Win Win Situation!) 的環境。

WalkIn ..... 真的是英雄所見略同(不只略同、幾乎與我們的概念都相同)


SXSW秀展有個脫穎而出的隊伍是一家讓你到一家餐廳用你的手機掃描 QR 碼就可以把你放入他們的後補名單中。這個 QR 碼是一個廣為平常的一個印在產品包裝上或是任何物品上的碼。在美國很常是印在產品包裝上所以如果你在逛街看到一個產品了話,你如果想要更了解這個產品了話,可以用你的手機特別的軟體掃描這個 QR 碼,然後這個軟體或是網路會回覆給你更多有關這個產品的資訊,以助你做你的購買決定。

WalkInApp

所以這家 WalkIN 在 iPhone 裡做了一個 App, 讓你可以到餐廳裡直接用你的手機刷那個餐廳的 QR 碼,來把自己放到他們的後補名單。然後等到你的時候,這個 WalkinApp 就會直接通知你。這樣你也不用一直坐在旁邊不敢走開。這個也比服務人員手動的打電話給你簡單。或許 WalkinApp 也可以跟不同的餐廳談減價活動,所以如果你去他們的餐廳用 WalkInApp 登記吃飯,那你可以享受到折扣。

「Daily Deals on Your Smartphone」- 源自businessreviewusa

(原文連結)


Groupon Now!
Groupon is arguably the biggest deals provider on the web and the company has used its clout to launch Groupon Now!—an application that offers time-specific daily deals based on GPS location.
The Groupon Now! app is synced with your Groupon account, so when you download it to your smartphone, your credit card and account information is automatically transferred. When accessed on a smartphone, Groupon Now!’s simple interface offers two categories for deals: “I’m Hungry” and “I’m Bored.”
The deals listed in each category correspond to the user’s smartphone GPS, so they can be redeemed for vendors in the immediate vicinity.
So, if you’re going to lunch and looking for an instant bargain, you just have to head out to the street and pull upGroupon Now! on your phone to connect with a local, affordable option.
On the web, Groupon organizes the instant deals into categories based on the things people like to do, like massages in “Get Pampered”, teeth whitening in “Take Care of Myself” and discovery flights in “Have Fun.” There are also self-explanatory categories like “Eat Something”, “Get Flowers” and “Take a Class.”
Unlike the regular Groupon Daily Deal, Groupon Now! deals are only available for limited amounts of time—typically two or three hours, when vendors are looking to fill their seats.
Groupon Now! presents a win-win situation for consumers and local businesses—the consumers get great, relevant and useful deals, and merchants can take advantage of the opportunity to boost sales and offer deals on slow business days.
“We want people to think about Groupon every time they walk out the door,” Groupon Founder and CEO Andrew Mason told Bloomberg Businessweek.
“For merchants, the daily deal is like teeth whitening, and Groupon Now! Is like brushing your teeth. It can be an everyday thing to keep your business going.”
LivingSocial Instant
Although LivingSocial was founded before Groupon, the company didn’t start offering daily deals until Groupontook off. Since then, history has proven that any time Groupon leaps, LivingSocial follows (it’s not as if it has much of a choice, anyhow).
In order to stand up to Groupon Now! LivingSocial has developed LivingSocial Instant.
Similarly to Groupon Now!, LivingSocial Instant serves up real-time deals that are redeemable at local vendors and available for limited windows of time. LivingSocial Instant is currently only available in Washington D.C., New York and San Francisco, but the company plans to roll-out to more U.S. locations in coming months.
LivingSocial celebrated its launch in all three cities with a Dollar Lunch Day promotion, which sent instant $1 lunch offers within walking distance to smartphones with the app within city limits.
LivingSocial commits to increasing profitability for partner merchants by aligning them with a local contact who works with them to determine a marketable offer structure.
“If you look at it from a consumer perspective, merchants can basically tell you how much they want your business, and if you look at it from a merchant perspective, if they’re having a slow lunch rush and it’s 12:30, they have an immediate way to juice that,” LivingSocial’s CEO Tim O’Shaughnessy told Business Insider.
Zaarly
Say you want to buy an iPad, a concert for your office or even a spacesuit but you yearn for the simplicity of touch-screen picking and choosing from your mobile phone.
Zaarly’s got you covered.
Zaarly operates much like an ultra-hip, technologically superior hybrid of Craigslist and eBay. It’s a localized, auction-style marketplace that allows users to search for and purchase items from other users on theirsmartphones.
As with Craigslist, users can make requests for whatever their hearts fancy, no matter how bizarre they may be.
“We facilitate in-person transactions so it is hyper-local in the truest sense,” said one of Zaarly’s founders, BoFishback. “If you want to pay $50 for someone to bring you a pizza and you want it in the next 45 minutes, you post it on Zaarly and we make sure it gets as broadly syndicated as possible. People who are willing to fulfill that order for you, in that amount of time, for that amount of money, can make it happen.”
The startup company was founded by Fishback, Eric Koester and Ian Hunter during a 54-hour cram session at February’s Los Angeles Startup Weekend competition. Within three weeks, Zaarly went live during the 2011 South by Southwest Festival in Austin, Texas.
Earlier this year, Zaarly rounded up $1 million in funding from some angel investors, including Ashton Kutcher andLightbank, a venture fund created by the founders of Groupon