Stepping You Through the Social Marketing Process
JitterJam enables businesses to realize measurable return on social engagement. We step businesses through the social marketing process:
JitterJam Home Screen - Click to Enlarge
Listen. Find and retrieve relevant conversations on the Social Web and collect information on the people who are talking. Instantly identify the influencers.
Engage. Directly engage new and existing contacts in conversation through social, email and mobile channels.
Develop. Develop the social profiles of your contacts through automated and interaction-based processes. Develop relationships with your contacts from initial “light” touch to brand advocacy. Enable each individual to set the rules of engagement and cultivate a bond of trust between you and your customer.
Promote. Send multi-channel status updates and targeted communications from a single, easy interface.
Measure. See the results of all your efforts—results of each communication, buzz, sentiment, database growth, relationship growth, brand impressions, re-tweets and more. Easily download and share those results with others.
Engage. Directly engage new and existing contacts in conversation through social, email and mobile channels.
Develop. Develop the social profiles of your contacts through automated and interaction-based processes. Develop relationships with your contacts from initial “light” touch to brand advocacy. Enable each individual to set the rules of engagement and cultivate a bond of trust between you and your customer.
Promote. Send multi-channel status updates and targeted communications from a single, easy interface.
Measure. See the results of all your efforts—results of each communication, buzz, sentiment, database growth, relationship growth, brand impressions, re-tweets and more. Easily download and share those results with others.
JitterJam Core Features
JitterJam’s unique blend of social analytics, CRM and digital marketing features make it a powerful and comprehensive social marketing tool for your business, brand or agency. JitterJam includes the following capabilities in addition to the platform:
- Social Search Engine - Listen for, search through, return and store relevant conversations happening on the real-time web for review and action
- Consumer Social Profiles - Highly detailed and insightful information on each contact in the JitterJam database
Jitterater™ Social Rating Engine - Rates influence and reach for each individual and allows brands to easily identify key influencers- Make Me Happy™ Permission Marketing System - Create customized opt-in forms and pages for different channels, campaigns and markets
- Direct Engagement Tools - Communicate with existing and new contacts in a variety of ways
- Multi-Channel Marketing Platform - Send broadcast and targeted communications across social, mobile and email channels
- Deep Analytics - Measure the effectiveness of your communications and campaigns, the buzz around your brand, the growth of your database and more
- Workflow Features – Work assignments, notations and alerts
- JitterJam Extensions - Utilize our premium services to gain more insight about your contacts
Social Search Engine
Social Search Test Results - Click to Enlarge
JitterJam’s social search engine finds, returns and stores relevant conversations for you to review and to take action. Define a number of focused searches to retrieve conversations relevant to your brands, products, markets or competition. Search through blogs, Twitter (tweets, lists, geo-search), Facebook (general search, page wall posts and comments), email lists, YouTube, Friendfeed and even your inbound text messages. Perform sentiment analysis and automatically segment individuals for brand-related searches (premium service). Streamline your activities by focusing on the most important conversations. JitterJam makes it easy.
Lots of Options
Specify a search to go across all social channels or just focus on a single source. Bring in conversations from your public and private Twitter lists to monitor the conversation flow from key contacts. Search for Twitter conversations around a specific location to engage people for a local event or store. With JitterJam, you have lots of options to tailor the searches for your specific business.
Prioritize and Review
Navigate and Prioritize - Click to Enlarge
Brand mentions, direct communications, potentially damaging conversations, mentions by key influencers…all these communications merit immediate attention. JitterJam enables brands to easily prioritize their time by organizing the most important communications and providing a quick way to navigate to them.
Take Action
Social Search Results/Actions - Click to Enlarge
With JitterJam, you can take immediate action on the conversations or people you find. Follow new contacts on Twitter. Respond to a conversation. Share an interesting comment or link with others. JitterJam makes social conversations easily and immediately actionable.
Consumer Social Profiles
Consumer Social Profile - Click to Enlarge
Spark the path to consumer advocacy by developing deep insight into each contact’s social conversations and behaviors, level of engagement, influence, activity, online personas and more. JitterJam’s consumer social profiles enable your business to drive the right messages to the right people and see positive impact on your bottom line.
Smart Database
At the heart of the JitterJam system is a “smart” contact database and a profiling system that uniquely develops intelligence about each of your contacts—intelligence that you can use to provide more appropriate, relevant and meaningful communications to your contacts. Each time a contact posts a message found in one of your social searches, JitterJam records the occurrence. Each of your brand impressions is also recorded in each contact’s social profile. Each direct communication between you and your contact is also available at a click of the mouse. JitterJam’s Jitterater™ system also rates and calculates the reach of each individual based upon the complete public social profile it creates from public and supplied data.
Targeted Marketing
All the intelligence JitterJam develops creates a complete social profile for each individual that goes way beyond simple contact information. This intelligence can be then used by your business to finely target groups of individuals for marketing campaigns—created, delivered and measured all within the JitterJam platform. JitterJam also enables your business to define and utilize custom tags and segmentation—applied to your contacts both automatically and manually—allowing you to gear your marketing efforts on highly focused groups of individuals.
Jitterater™ Social Rating Engine
Jitterater-enhanced Social Profile - Click to Enlarge
Jitterater enhances the valuable JitterJam consumer social profiles by estimating the influence and reach of individuals. The engine is fully integrated into JitterJam—enabling brands to access and utilize all the intelligence gathered and generated by JitterJam to discover, engage and market to their consumer contacts.
Jitterater Benefits
- Easily identify people who have the greatest influence and reach within your target market and prioritize activity around those individuals
- Understand the total reach/brand impressions for each of your public social communications
- Identify your most influential advocates through the combined intelligence of Jitterater rank and JitterJam engagement metrics
- Experience higher open and response rates through highly targeted communications
Jitterater Rank and Reach
Jitterater estimates the influence and reach of individuals and assigns a numeric “rank” (0 to 10) for each person. The Jitterater rank is based upon various elements of an individual’s social profile, including Twitter and Facebook accounts, blogs, websites, etc. The accompanying reach data shows each individual’s audience size both in total and by social channel.
Jitterater Influencers in Search Results - Click to Enlarge
The Jitterater Rank enables brands to quickly identify the most influential voices on the real-time web and the potential audience size that for each individual. As brands engage these contacts, JitterJam uses the reach information to calculate the potential impressions for each communication they send. This enables the business to see the potential impact of each communication and immediately measure the resulting engagement and response.
Make Me Happy™ Permission Marketing System
JitterJam’s Make Me Happy™ permission marketing system enables businesses and brands to ask their contacts to opt-in to communications—but in a manner that goes way beyond today’s standard opt-in/out systems. Brands using JitterJam’s Make Me Happy system can ask consumers to specify:
- Multiple preferred channels and associated addresses to receive communications: Email, Twitter, Mobile and Facebook
- Preferred frequency of communications for each channel
- Preferred communication types/interests fully customizable by the business
- Demographics
Customized Opt-In Landing Pages and Forms
Click to view live page and sign up!
JitterJam enables you to create customized landing pages and forms for consumers to opt-in to communications across multiple channels. Publicize these landing pages through all your marketing efforts. Create a permission marketing form that’s focused on each channel (web, Facebook, Twitter, etc.) or even for a specific campaign (e.g. contest). Use JitterJam tools to create a Make Me Happy form that integrates easily into your brand’s Facebook page. Each form can be customized to specify data collected, logos and branding, and more. This gives you the maximum flexibility in creating the right permission form for the specific campaign and track (and tag) the sources of your opt-ins. The Make Me Happy system even allows unique tags to be assigned to individuals who fill out each of the forms—additional, critical intelligence for the brand to segment its database.
Make Me Happy Campaign Wizard
Make Me Happy Wizard - Click to Enlarge
While it’s easy for you to integrate the JitterJam Make Me Happy links and forms into your website and Facebook page, you also may want to periodically send messages to new or existing contacts asking for them to engage further with your brand. JitterJam has made it easy for you to target specific individuals in your contact database and give them the opportunity to drive the rules of engagement. The Make Me Happy Campaign Wizard lets you select contacts, create a message, and include a link to your chosen Make Me Happy landing page. You can also send a Make Me Happy link to individual contacts as needed.
Direct Engagement Tools
Social conversations open new paths for your company or brand to directly engage current and new customers, and JitterJam makes it easy to find those individuals talking on the Social Web and engage them directly.
Multiple Points of Engagement
Multiple Points of Engagement - Click to Enlarge
JitterJam provides you with the ability to engage with individuals at multiple points throughout the platform. Find a particularly interesting comment from a new contact? Click to respond right from your social search results. Want to find out more about a person before you respond? Open their social profile, review the information, and engage them right from the profile screen. Want to engage a particular person? Search through the database for the person and engage them right from the Develop interface. JitterJam makes it easy and convenient to engage your current and new contacts.
Multi-Channel Marketing Platform
Use all the intelligence you’ve built with the JitterJam platform to market to your contacts across email, mobile and social channels. Use demographics, tags, activities, social relationships and much much more to segment your database and create customized, multi-channel communications to your highly targeted audience. Tailor each message by channel within a campaign. Use JitterJam’s URL shortener to attach trackable links by channel or by recipient. Send broadcast updates to your social media accounts.
Select Your Target Audience - Click to Enlarge
Select Your Target Audience
Use all the intelligence in the JitterJam database to select the target audience of your marketing message. Choose a wide group of people, or narrow your focus to deliver a very targeted campaign. Use unique attributes to select your recipients including influence, level of engagement, amount of conversation around a specific topic and more. You’ll see how many contacts you have that meet your specific critiera and how many contact points you have (social, mobile, email). You can preview your selection as well!
Easily Create Multi-Channel Messages
JitterJam Multi-Channel Message Creation - Click to Enlarge
After selecting your target audience, easily create your message. Create your overall text, insert a shortened URL (jit.ly) and even create and include unique or standard redemption codes. Tailor the message for each channel based upon the limits and capabilities of each (Twitter, Facebook, email and mobile). JitterJam integrates with popular email marketing platforms, so you can even use your existing email lists and templates. Schedule the message to go out now or some time in the future, and test it or send it out for review and approval. You can also save the message in draft form until you receive the green light to let it fly! All this great functionality is available to you in a wizard format—JitterJam steps you through the entire process.
Easily Send Your Social Updates
Social Broadcast Update - Click to Enlarge
JitterJam also makes it quick and easy for you to create and send “broadcast” status updates through Twitter, Facebook and Friendfeed. Craft your message for all three channels and quickly update your fans. Use JitterJam’s URL shortener (jit.ly) and automatically track click-throughs for each channel. Send your message out immediately or schedule it for later. You don’t have to go back-and-forth between websites and applications anymore; JitterJam brings your primary social accounts together in one place.
Text-to-Broadcast
On the road and want to quickly update your Twitter, Facebook and/or Friendfeed status(es)? Find something interesting that you have to share? JitterJam now has a quick and easy way for you to update your social accounts from any text-enabled mobile phone! If you include a link, the JitterJam system will convert the link using our jit.ly link shortener. You will be able to track clicks and reach and keep a history of your outbound communications—just like you do on the JitterJam site! You can authorize specific phones to send these updates to ensure that only your designated users can access this feature!Workflow Features
Work Assignment and Conversation Notes
JitterJam Work Assignment - Click to Enlarge
User Alerts
JitterJam User Alerts Configuration - Click to Enlarge
Go to Features List • Request a Demo/Download Summary
Deep Analytics
Contact Points Graph - Click to Enlarge
JitterJam provides a number of ways for you to analyze your database, the performance of each of your broadcast and targeted messages, the buzz in your market or surrounding your brand and much more. JitterJam provides analytics on each communications sent (reach, performance by channel/individual, engagement, etc.), on each social search, on the development of the database size and depth of relationships—and much more. Each of these metrics is served immediately—no waiting for monthly reports—and easily shared with others. Use the analytics to make quick adjustments to your tactics and messaging and see immediate impact on your results.
JitterJam Extensions
JitterJam has launched premium capabilities—extensions to the core JitterJam Social CRM platform—that enable you to gain greater insight into your contacts and what they are saying about your brand, your company, your markets and your competitors. The first two extensions available for the JitterJam Social CRM system are Jitterater Plus and Sentiment Analysis.
Go to the JitterJam Extensions page for more details.
Go to Features List • Request a Demo/Download Summary
Go to Features List • Request a Demo/Download Summary
0 意見:
張貼留言