Mobile Customer Relationship Management and Mobile Security   　

Ali Sanayei and Abas Mirzaei

Abstract

The purpose of this study is twofold. First, in order to guarantee a coherent discussion about mobile customer relationship management (mCRM), this paper presents a conceptualization of mCRM delineating its unique characteristics because of Among the variety of mobile services, considerable attention has been devoted to mobile marketing and in particular to mobile customer relationship management services. Second, the authors discusses the security risks in mobile computing in different level(user, mobile device, wireless network,...) and finally we focus on enterprise mobile security and it’s subgroups with a series of suggestion and solution for improve mobile computing security.

Keywords  mobile customer relationship management - mobile commerce - mobile security